Case Study: Assurance IQ achieves scalable access to trusted data and improved sales and marketing ROI with Looker

Assurance IQ and Looker build a BI platform to analyze data and build value for their customers seeking healthcare

Assurance IQ is a direct-to-consumer platform that combines advanced data science with live agents to deliver personalized health and financial-wellness solutions. As the company scaled, its small data team struggled with fragmented, siloed reports and inconsistent metrics, leaving leaders without a single, trusted view of the business and creating heavy ad-hoc requests that limited the team’s impact.

Assurance IQ implemented Looker on Google Cloud—using LookML, version control, and centralized data models—to create a single source of truth, self-service dashboards (including an executive “View from the Top”), and embedded analytics for sales, marketing, and partners. The platform scaled access to trustworthy data without adding analyst headcount, reduced the load on data scientists, improved agent performance and conversion, increased marketing ROI, and enabled new partner-facing data products while fostering a company-wide data culture.

Assurance

Callum Kift

Director of Engineering, Assurance