Case Study: Affini-Tech achieves affordable, user-friendly big data analytics for retailers with Looker

Affini-Tech Brings Affordable and User-Friendly Big Data Analysis to Retailers, Using Google Cloud Platform

Affini-Tech, a data platform creator based in France, needed a scalable and affordable way to help retailers and other businesses analyze big data through easy web-based tools. The company looked for a cloud vendor to support data-driven applications and chose Looker’s ecosystem, using services such as Google Cloud Platform tools to build and manage its analytics stack.

Looker helped Affini-Tech deliver a solution built on cloud storage, ephemeral Hadoop and Spark clusters, and BigQuery for faster analysis. The approach cut setup time from days to minutes and enabled a pay-as-you-process model, reducing costs dramatically—from more than $250,000 for some customers to around $2,000 per month. This made Affini-Tech’s offerings more competitive and helped customers do deeper analysis and better marketing targeting.

Affini-Tech

Vincent Heuschling

Founder and CEO