Case Study: AudioMob achieves scalable, democratized data insights with Looker

Audiomob Building revenue streams in the mobile gaming industry with insights and audio ads

AudioMob needed a more scalable way to manage and analyze data as it grew its mobile gaming and audio ad business. Its existing bespoke SQL queries and dashboards were hard to scale, created data silos, and made it difficult for teams to explore information independently or understand what insights were possible. AudioMob evaluated BI platforms including Tableau and Looker, and chose Looker to support broader, more secure data access.

Looker helped AudioMob build a global data foundation and give departments a single, consistent view of data with flexible self-service analytics. The result was faster, easier access to information for non-engineers, reduced complexity, and better governance and privacy controls. With Looker, AudioMob could analyze data to create targeted audiences for ads in real time and at scale, improving decision-making across the business.

AudioMob

Ville Laitinen

Head of Engineering