Case Study: Wix achieves 3× tutorial output and faster, in-context video reviews with LookAt

Wix - Customer Case Study

Wix, through its WixEd training program, produces high-quality tutorial videos with remote teams in New York and Tel Aviv led by Yuval Finkelstein. They struggled with a slow, email-based review and approval workflow across time zones—waiting a day for feedback, deciphering long lists of time codes, and spending hours synchronizing edits—which limited their throughput to about 10 new videos weekly until they sought a better solution with LookAt.

Wix adopted LookAt’s review-and-approval platform to annotate footage directly, notify collaborators, and use mentions to surface relevant comments, turning hours of back-and-forth into minutes. As a result, LookAt eliminated the one-day delays and boosted productivity: WixEd now uploads more than 30 new tutorial videos per week (they handled 35 in one week), streamlined multi-person reviews, and effectively converted dispersed time zones into extra production hours.

Wix

Yuval Finkelstein

Director Of Education