Case Study: Gravity (post-production house) achieves 25% reduction in editing hours with LookAt review platform

Gravity - Customer Case Study

Gravity, a leading international post-production house, faced a difficult challenge reviewing 360° TV commercial footage for a major client. They needed a review platform that could handle 360° files without forcing clients to download special players; before using LookAt, feedback arrived as PDFs with multiple screen captures, drawings and text, leaving Gravity to manually match comments to timecodes and viewing angles — a messy, time-consuming process.

Gravity adopted LookAt’s review tool to provide secure viewing links and frame-specific commenting directly on footage uploaded from After Effects. LookAt integrated those comments into Gravity’s editing timeline so editors could see exact-frame, angle-specific notes immediately; the change dramatically reduced review and commenting time, prompted company-wide adoption of LookAt, and cut average editing hours per project by roughly 25%, yielding clear cost savings.

Gravity

Itay Schiff

Creative Director