LookAt
5 Case Studies
A LookAt Case Study
Definite Films, a New York production company focused on short-form content for beauty, skincare, fashion and luxury brands, struggled with an inefficient client review process—sending compressed files by email, collecting time-coded feedback via email, then holding follow-up calls or in-person sessions to clarify notes. To streamline this workflow they adopted the LookAt app as a simple, client-friendly review and commenting platform.
Using LookAt, Definite Films moved to immediate uploads with email alerts for new versions, client feedback directly on the video timeline, and in-app comment threads, which eliminated much of the back-and-forth email and extra calls. LookAt was later rolled out internally for editors, designers and animators, enabling faster revisions, easier distribution of final masters, better remote management, and noticeably happier clients who save time and get aligned more quickly.
Ryan Foregger
Creative Director