Case Study: The National Pork Board inspires influencer trust and 7M+ impressions with Look East PR

The National Pork Board earns 7 million impressions with Look East PR

The National Pork Board faced the challenge of hosting ten bloggers for a three-day event to showcase the people and processes behind pork production. The vendor, Look East PR, was tasked with creating an immersive experience to tell the story of "the other white meat."

Look East PR designed and executed the "Pass the Pork" tour, which included farm visits, hands-on activities like assisting with piglet births, and cooking demonstrations. The solution successfully generated 20 blog posts and extensive social media coverage, resulting in over 7 million impressions. The bloggers reported a better understanding and a more positive opinion of the industry, achieving the client's goal.

The National Pork Board