Case Study: The Center for Food Integrity engages Gen Z with Look East PR

The Center for Food Integrity reaches 723,000 followers with Look East PR

The Center for Food Integrity, a food industry organization, needed to understand and engage with Generation Z, a demographic whose beliefs heavily influence their food choices. They enlisted the vendor Look East PR to develop a strategy to connect with this crucial audience.

Look East PR implemented a solution that began with in-depth research into Gen Z's habits. They then created immersive farm and processing plant tours for Gen Z influencers, who shared their experiences with over 723,000 followers. Look East PR also developed a comprehensive guide for industry stakeholders, which was downloaded nearly 1,000 times in its first three months and presented via a well-attended webinar.

The Center for Food Integrity