Case Study: The Can Manufacturers Institute strengthens trust in canned food with Look East PR

The Can Manufacturers Institute reaches 1.3 million consumers with Look East PR

The Can Manufacturers Institute (CMI), a national trade association, faced a challenge as consumer watch groups continued to focus on can linings despite the industry moving away from BPA. They needed to improve consumer perceptions of canned food's safety and nutrition and share the positive impacts of their new alternative linings. They engaged the vendor Look East PR for a strategic communications solution.

Look East PR implemented a multi-faceted campaign that included identifying key stakeholders, developing tested messaging, engaging third-party experts for media outreach, and launching the "Refreshingly Real" social media campaign targeting "Wellness Mommas." The results included over 15 media features for their experts, briefings with 22 media outlets, and a social campaign that reached 1.3 million consumers. The campaign also earned Look East a Gold Award for Multi-Channel Integrated Campaign.

The Can Manufacturers Institute