Case Study: Strauss Feeds streamlines social media response management with Look East PR

Strauss Feeds cuts 15-email response loops with Look East PR

Strauss Feeds, a family-owned business specializing in milk replacers for infant animals, faced the challenge of proactively managing its online brand across new social media channels. They needed a strategy for handling content, engagement, and potentially unwanted comments. Look East PR was engaged to provide a solution.

Look East PR developed a two-pronged strategy consisting of a Guidance/Decision Tree and a Message Blueprint. This solution empowered employees to efficiently determine when and how to respond to comments with pre-approved messaging. The results included significant time savings, boosted online credibility, and more confident staff, with one employee noting it eliminated lengthy internal email chains. The engagement also inspired further positive interaction with the brand's content.

Strauss Feeds