Case Study: Phibro Animal Health builds consumer trust in animal health with Look East PR

Phibro Animal Health Corporation boosts social following by nearly 150% with Look East PR

The customer, Phibro Animal Health Corporation, faced the challenge of engaging with consumers who had pressing questions about the use of animal health products in food production. They sought a pathway to provide honest answers and participate in the public dialogue. The vendor, Look East PR, was engaged to develop a communications strategy.

Look East PR implemented a solution that involved creating a trusted messenger, developing a science-based message blueprint, and building a platform for delivery. They trained Dr. Leah Dorman to be the spokesperson, produced video series, organized an influencer tour, and launched a consumer website. The results included a 218.6% increase in website sessions, a 275% rise in social media impressions, and the successful outreach of the "Care to Farm" tour which reached over half a million followers, significantly building trust and understanding.

Phibro Animal Health Corporation