Case Study: Best Foods Facts boosts soy trust and engagement with Look East PR

Best Foods Facts earns 17,321,583 impressions with Look East PR

Best Foods Facts, a consumer-facing organization providing food information, faced the challenge of addressing common consumer questions and misconceptions about soy, ranging from its health impacts to its sustainability. To tackle this, they engaged the vendor Look East PR to design and execute an educational influencer tour.

Look East PR implemented the Best Food Facts TASTE Tour, bringing influencers to farms and a processing facility to experience soy's journey firsthand. The solution included expert engagements and meals featuring soy products. The results were significant, generating over 24 million total reach and 641,000 social media engagements from influencer and client posts. The campaign's recap video also won an AVA Digital Gold Award.

Best Foods Facts