Case Study: APC builds visibility and thought leadership with Look East PR

APC earns 136,000 readers and 14 trade stories with Look East PR

The customer, APC, a global leader in manufacturing functional plasma proteins and red blood cell products, sought to elevate its visibility and thought leadership. To disseminate its value studies and collateral more effectively, APC engaged the vendor Look East for its expertise in building robust media relations and public relations strategy.

Look East implemented a comprehensive media relations campaign, engaging industry thought leaders to validate key messages around biosecurity, sustainability, and product efficacy. The solution included creating a message map, securing media placements and podcast appearances, and managing news releases. The results were significant, with 14 trade media stories published, leadership interviews reaching 136,000 readers, and increased social media engagement, successfully reinforcing APC's position as an industry leader.

APC