Case Study: AmSty launches the Polystyrene Recycling Alliance with Look East PR

AmSty launches PSRA in short order with Look East PR

The customer, AmSty, faced the challenge of combating negative perceptions and proposed bans on polystyrene, a recyclable plastic essential to many industries. They partnered with vendor Look East PR to launch the Polystyrene Recycling Alliance (PSRA), a non-profit aimed at expanding recycling access and rates.

Look East PR developed the PSRA's foundational brand, messaging, and a comprehensive suite of assets including a website, promotional videos, and a robust social media strategy. This solution successfully launched the alliance, generating industry-wide awareness and credibility. The results included growing membership across all industry sectors and increased speaking engagements for its leadership, building important momentum for the organization.

AmSty