Case Study: American Dairy Association North East boosts dairy advocacy engagement with Look East PR

American Dairy Association North East grows DairyFAN engagement 167% with Look East PR

The American Dairy Association North East (ADANE) challenged the vendor, Look East PR, to build a team of dairy farmer social media champions. Their goal was to find farmers with an online presence and empower them to engage with consumers effectively.

Look East PR created the Dairy Food Advocacy Network (DairyFAN) to address this challenge. Their solution included recruitment strategy, platform development, training sessions, and facilitating events to build a collaborative community. As a result, DairyFAN grew to an active network of 50 members, achieving a 167% increase in engagement over two years and a 36% increase in social reach from 2017 to 2018.

American Dairy Association North East