Case Study: McDonald's achieves scalable remote control of outdoor digital menu boards with LOOK Digital Signage

McDonald's scales 50+ locations with LOOK

McDonald's, a leading global fast-food restaurant chain, needed to implement durable and highly visible outdoor digital menu boards for its drive-thrus to enhance customer experience and keep pace with high-volume ordering. They partnered with Look Digital Signage (Look DS) to find a solution that could withstand fully outdoor conditions and be managed efficiently across numerous locations.

Look DS provided McDonald's with a comprehensive solution featuring high-brightness, weatherproof displays and a robust cloud-based content management system. The results gave McDonald's full control over its content with features like remote management, scheduling, and POS integrations. This scalable solution successfully supported the chain's extensive network of over 14,000 U.S. restaurants, where drive-thrus account for a significant majority of traffic.

McDonald's