Case Study: McDonald's improves exterior menu visibility and update speed with LOOK Digital Signage

McDonald's improves drive-thru menu updates in under an hour with LOOK

McDonald's, a major fast-food chain, faced challenges with its traditional static exterior menu boards, which were difficult to update, offered poor visibility at night, and led to slower ordering times at the drive-thru. To overcome these limitations and improve operational efficiency, they partnered with vendor LOOK and implemented its cloud-based digital signage software and outdoor-rated screens.

The solution from LOOK provided dynamic, remotely updatable menu boards that enhanced visibility day and night. This allowed McDonald's to implement real-time updates and dayparting, significantly reducing the time and cost associated with manual menu changes. While specific metrics for McDonald's were not provided, the case study states that digital boards can reduce ordering time by up to 15% and typically pay for themselves within 18 months through increased sales and reduced operational costs.

McDonald's