Case Study: McDonald's Improves QSR Menu Board ROI with LOOK Digital Signage

McDonald's boosts same-store sales 5.7% with LOOK digital menu boards

McDonald's faced a challenge with customer value perception, which was heavily influenced by their menu boards. Static boards were locking them into prices and offers that were driving away cost-conscious diners. To address this, they worked with vendor LOOK and utilized their digital signage platform to gain the flexibility needed to reshape their menu offerings.

LOOK's solution provided a digital menu board system that integrated with POS and loyalty systems, allowing for dynamic pricing and real-time promotions. This enabled McDonald's to launch new value platforms quickly. The results were significant, including a same-store sales increase of 5.7% following the initial rollout. The implementation also contributed to a global digital business that grew to $3 billion, demonstrating a strong return on investment for LOOK's technology.

McDonald's