Case Study: Apple achieves stronger brand recall with Look Digital Signage

Apple boosts ad recall by 49% with LOOK

The customer Apple was facing significant financial challenges and was overshadowed by competitors like Microsoft and IBM. Their challenge was to transform their brand perception from a struggling computer company into a preferable and recognizable brand for creative individuals. The vendor LOOK provided digital signage and image advertising expertise to address this.

LOOK's solution involved implementing the iconic "Think Different" image advertising campaign, which featured authentic black-and-white portraits of influential figures instead of focusing on product features. This visual strategy built brand perception over time. The results were a complete transformation of Apple's image into a "brand for creative rebels," which directly led to increased sales and set the stage for the successful launch of the iPod.

Apple