Case Study: Migros achieves targeted site growth and optimized sales with Longview

Migros - Customer Case Study

Migros, Switzerland’s leading retail cooperative (10 cooperatives, ~80,000 employees, >CHF 20bn sales), faced the challenge of rapidly expanding its store network while making reliable, data-driven choices about new sites, store expansions, investment priorities and coverage gaps across regions.

Working with bwv and arcplan, Migros implemented a centralized, server-based arcplan Enterprise solution (FoxPro database) that delivers real-time, drilldown site analyses, catchment-area forecasting and competitor data. Deployed across all cooperatives, the system standardized information access, improved forecasting and decision-making, optimized sales and has become an indispensable tool for planning new locations.

Migros

Peter Gosteli

Former Location Planner and Current Sales Manager, Migros Cooperative in Aare