Case Study: Reddy Ice achieves real-time staffing alignment and millions in payroll savings with Longview

A Resurgent Reddy Ice Grows its Margins by Operating In the Now

Reddy Ice is America’s leading packaged‑ice supplier, serving major retailers across 31 states and DC with 8 plants and 61 distribution centers; its workforce doubles seasonally from about 1,500 to over 3,000 to meet summer demand. After restructuring, IT leadership faced a critical challenge: align labor — the company’s largest expense — with volatile, seasonal demand and replace a slow, legacy planning system (SAP BPC) that left executives making decisions without real‑time workforce insight.

Reddy Ice adopted Workday for HR and implemented Tidemark for cloud analytics, chosen for fast, Workday‑tag integration and an intuitive UI. The new system delivers near‑real‑time dashboards, visual “Storylines,” and flexible what‑if scenarios so managers can right‑size staffing, run instant reports, and plan around drivers of demand (weather, traffic). The result: faster decisions, better service to customers, and potentially millions saved annually by aligning payroll to actual demand.

Reddy Ice

Elliott Lester

VP of IT