Case Study: Snell Real Estate achieves streamlined workflows and increased efficiency with Lone Wolf Technologies (Propertybase)

Snell Real Estate - Customer Case Study

Snell Real Estate, the largest independent real estate brokerage in Baja California and a leader in Los Cabos high‑end properties, had relied on Salesforce.com for six years but struggled with constant workarounds because Salesforce is a generic CRM not tailored to real estate. Seeking an industry-specific platform, Snell Real Estate turned to Lone Wolf Technologies’ Propertybase solution to replace their convoluted workflows and better support brokerage processes.

Lone Wolf Technologies implemented Propertybase, a real‑estate‑focused CRM built on the Salesforce platform, providing prebuilt objects for listings, showings, offers, contracts and mobile tracking. The solution eliminated the need for workarounds and duplicate data entry via real‑time website integration, enabled agents to track offers, counter‑offers and closings on any device, and substantially increased operational efficiency and agent productivity for Snell Real Estate.

Snell Real Estate

Gregory Filardi

Vice President Sales