Case Study: Northern Edge Real Estate achieves scalable growth and streamlined CRM workflows with Lone Wolf Technologies (Propertybase)

Northern Edge Real Estate - Customer Case Study

Northern Edge Real Estate, an independent residential and commercial brokerage in Eagle River, Alaska, needed a highly scalable CRM that matched their specific daily processes and goals. After finding other systems too restrictive, NERE chose Lone Wolf Technologies' Propertybase real estate CRM to deliver a single-platform solution with workflow automation and MLS integration.

Lone Wolf Technologies’ Propertybase Customer Support partnered with NERE to implement and configure the CRM, adding MLS integration, custom triggers and objects, and migrating to Salesforce Lightning. Since adopting Propertybase in 2012, Northern Edge Real Estate grew from 8 to over 20 agents, now operates two separate Propertybase systems for residential and commercial business, and achieved clearer lead analytics, streamlined workflows, and more time for agents to sell.

Northern Edge Real Estate

Jason Woodward

Broker / Owner