Case Study: Madden Real Estate achieves streamlined operations and closes more deals with Lone Wolf Technologies (Propertybase)

Madden Real Estate - Customer Case Study

Madden Real Estate — Keller Williams Realty Alaska Group in Fairbanks, AK — was struggling to centralize multiple systems, replace a legacy CRM and dozens of spreadsheets, and improve reporting, action plans and daily task tracking so information wouldn’t slip through the cracks. Madden engaged Lone Wolf Technologies and adopted Propertybase to consolidate applications and provide better reporting and task management across the brokerage.

Lone Wolf Technologies implemented Propertybase in December 2013 with a focused onboarding and training rollout for administrators and then agents, enabling customized action plans, workflows and a configurable, user-friendly interface. The result: significant process optimization and time savings—Madden’s 20 agents can handle more deals without adding staff, track and report easily, and the broker now has full visibility into the pipeline and agent performance.

Madden Real Estate

Stacy Harvill

Associate Broker