Case Study: Lauder & Rees modernise their brand with London Web Design Agency

Lauder & Rees - Customer Case Study

London Web Design Agency worked with Lauder & Rees, an established optical specialist in Paddington, West London, to modernise a well-respected brand without damaging its reputation. The challenge was to refresh the identity for both print and web while retaining the trust of NHS partners and appealing to customers with a look that felt fresh, warm, approachable, reliable, and professional.

London Web Design Agency delivered a full on- and offline rebrand for Lauder & Rees, including a new website, press adverts, and a range of branded materials such as business cards, letterheads, optical cleaning cloths, case covers, and store signage. The result was a strong visual identity that worked consistently across all touchpoints and successfully updated the brand while preserving its credibility; no specific measurable figures were provided.

Lauder & Rees