Case Study: Headmasters achieves faster, feature-filled booking and sign-up experiences with London Web Design Agency

Headmasters - Customer Case Study

Headmasters, a chain of 56 hair and beauty salons in and around London, needed a better website experience. Their old WordPress site had been managed by an enthusiastic employee with limited programming experience, and after more than 40 plugins it had become sluggish, cluttered, unresponsive, and potentially insecure. London Web Design Agency was brought in to rebuild their online presence.

London Web Design Agency started from scratch, preserving key content but creating a new premium, accessible, feature-rich website with refreshed branding, improved page speed, and smoother registration and booking flows. The new site also integrates with in-store till and booking systems and uses structured data on individual salon pages so Google Maps picks up opening-hours changes quickly. Since launch in September 2019, Headmasters has seen a big increase in online and offline bookings and VIP sign-ups, while reducing the time needed to manage its online presence.

Headmasters