Case Study: Eye Lid Face achieves a modern, clinical brand identity with London Web Design Agency

Eye Lid Face - Customer Case Study

London Web Design Agency worked with Eye Lid Face, a new UK blepharoplasty startup, to build a strong brand identity and logo design. The challenge was to create a modern, stylish clinic brand that would appeal to affluent women aged 45–70, avoid feeling too youthful or “girlie,” and also remain welcoming to male customers without resembling the NHS.

London Web Design Agency solved this by using a warm coral palette balanced with deep navy blue to create a look that felt smart, professional, clinical, and approachable. The result was a contemporary brand identity that met the client’s positioning goals and broadened appeal across its target audience, though no specific measurable impact was provided.

Eye Lid Face