Case Study: Midland Pizza Co. boosts revenue and eliminates missed calls with Loman

Midland Pizza Co. avoids $200K in missed calls with Loman

Midland Pizza Co, an independent pizza shop in Texas, was struggling to compete. As their revenue grew, the volume of incoming phone calls became a major bottleneck, pulling employees away from customers and causing orders to slip through the cracks. This operational hurdle was costing them significant revenue. Owner Dru discovered Loman, a phone answering service, as a potential solution to this challenge.

By implementing Loman, Midland Pizza Co replaced a dedicated phone position. The service handled all calls, providing consistent, thorough customer service even during peak hours and when the shop was closed. The results were transformative: the shop eliminated over $200,000 in annual lost revenue, reduced its operating hours to just five per day while growing revenue to over $1.4 million, and improved staff morale. Loman's solution, costing $300 a month, paid for itself many times over by turning missed calls into captured revenue.

Midland Pizza Co