Case Study: World Trade Centers Association boosts global brand recognition with Loma Media

World Trade Center grows global network with Loma Media across 100+ facilities and 15,000 professionals

The World Trade Centers Association, an international non-profit business network, faced a challenge with brand recognition, often being overshadowed by the New York landmark. Loma Media was engaged to create a video series to raise the profile of its global properties and services for potential members and partners across five continents.

Loma Media produced a dynamic 'Ecosystem' video featuring member insights, which was targeted to key markets and augmented with digital content and versions in Spanish and Mandarin. This approach successfully increased new membership and services engagement significantly for the WTCA during the campaign, supporting its continued growth as a global network.

World Trade Center