Case Study: UC San Diego achieves NCAA Division I reclassification success with Loma Media

UC San Diego boosts national conversation 1,000% with Loma Media

UC San Diego, a world-leading university, faced the significant cultural and logistical challenge of gaining collective buy-in for its transition to NCAA Division I athletics. The university engaged their long-term partner, Loma Media, to help build consensus for this initiative across its administration, faculty, and student body, aiming to enhance campus unity and the student experience.

Loma Media began with a strategic feasibility study and then guided the campaign to secure necessary approvals, all while producing media to communicate the university's commitment to excellence. The vendor's efforts culminated in UC San Diego's successful entry into the Big West Conference. The results were profound: national conversation about the university increased by over 1,000%, student attendance at athletic events more than tripled, and both basketball teams qualified for March Madness in their first year of eligibility.

UC San Diego