Case Study: Sycuan Band of the Kumeyaay Nation boosts casino growth and community engagement with Loma Media

Sycuan Band of the Kumeyaay Nation boosts casino attendance in 1 week with Loma Media

The Sycuan Band of the Kumeyaay Nation faced the challenge of enhancing its gaming revenue and increasing its community profile within southern California's highly competitive entertainment market. The tribe partnered with vendor Loma Media to rebrand its casino and create campaigns to attract new audiences beyond its core demographic.

Loma Media implemented a creative approach using story-driven narratives across all major media platforms to convey fast-paced fun and a 'good neighbor' vibe. The solution included a rebranding campaign and an Emmy Award-winning documentary. This resulted in a marked increase in casino attendance within the first week and a significant revenue increase, while also affirming Sycuan's role as a visionary community presence.

Sycuan Band of the Kumeyaay Nation