Case Study: San Diego State University builds a winning athletics program with Loma Media

San Diego State University wins a landslide ballot measure and launches Snapdragon Stadium with Loma Media

San Diego State University, the flagship campus of the California State University system, faced the challenge of building a new multi-purpose stadium to elevate its athletics program. The university needed to pass an independent ballot measure for the project and then fill the new stadium's seats. They engaged Loma Media for broadcast, video, and campaign services to achieve these goals.

Loma Media produced a decisive bilingual broadcast campaign for the ballot measure, which won in a landslide despite being heavily outspent. Following the victory, the vendor created media presentations to position the new Snapdragon Stadium to sponsors and ticket buyers, and produced video content for its debut season. The campaign was named Best Ballot Measure Campaign of the Year by the AAPC, cementing Loma Media's long-term relationship with the university.

San Diego State University