Case Study: San Diego Police Department boosts police recruiting and diversity with LOMA Media

San Diego Police Department triples website traffic on Day One with Loma Media

The San Diego Police Department faced a significant challenge with a 40% decline in annual applications, leading to increased overtime costs and longer response times. They engaged Loma Media to attract qualified candidates, with a strong emphasis on recruiting a diverse workforce that reflected the community it served.

Loma Media implemented a comprehensive, hyper-targeted campaign that included a new brand, an intuitive website, digital assets, video content, and experiential marketing. This solution tripled website traffic on its first day and culminated in the department's largest and most diverse academy class ever, exceeding national averages for minority and women recruiting while also increasing officer retention.

San Diego Police Department