Case Study: San Diego County Fair boosts attendance and ticket sales with Loma Media

San Diego County Fair drives 0 million tickets sold with Loma Media

The San Diego County Fair, one of the nation's largest fairs, faced the challenge of standing out in a crowded southern California summer entertainment market and convincing a diverse audience to prioritize its event. Loma Media was engaged to develop a comprehensive marketing campaign utilizing branding, broadcast, video, and digital services to address this challenge.

Loma Media's solution was to create a fresh, bilingual, and family-friendly campaign each year, strategically deployed across broadcast, digital, print, and social platforms. This approach resulted in millions of tickets sold and set new attendance records. For its work, Loma Media's 2023 campaign was honored as the region's 'Best Integrated Campaign' by the American Marketing Association.

San Diego County Fair