Case Study: Qualcomm connects pet owners to GPS tracking success with Loma Media

Qualcomm’s Tagg becomes a CES Design & Innovative Award honoree with Loma Media

Loma Media was engaged by Qualcomm to address the challenge of launching the world's first GPS-based pet location system, Tagg. The goal was to effectively communicate the product's purpose and functionality to consumers, driving both understanding and sales for this new consumer technology.

The solution implemented by Loma Media was a humorous campaign featuring a terrier named Skipper who starred in online videos and social media content to demonstrate the product. This was supplemented by emotional user testimonials and a national broadcast campaign with canine influencers. As a result, Qualcomm's Tagg became a CES Design & Innovative Award honoree and was successfully spun off as a leading example of connected technology.

Qualcomm