Case Study: Mountain West achieves a bold new conference brand with LOMA Media

Mountain West wins a bold new brand with Loma Media after reaching 8,000 fans and stakeholders

The Mountain West Conference, a geographically diverse collegiate sports league, faced challenges with national media attention, misperceptions, and its remote location. It needed a bold new brand identity to stand out. The vendor, Loma Media, was engaged to provide branding and a comprehensive roll-out campaign to address this challenge.

Loma Media implemented an ambitious research process to create a new brand identity, nicknamed 'The Rock,' which was strong and aggressive. Their solution included an innovative identity package that allowed each member institution to display the logo in its own colors. Loma Media also launched the rebrand with a live TV special, followed by a dynamic video and integrated web, social, and print campaign. The result was immediate critical acclaim, with the new brand universally recognized as distinctive. Loma Media's work was hailed by ESPN as "one of the most distinctive brands in sports."

Mountain West