Case Study: Gemological Institute of America enhances diamond sourcing and industry outreach with Loma Media

Gemological Institute of America launches Diamond Origin service with Loma Media

Gemological Institute of America (GIA) is the gold standard of the global jewelry industry. GIA called upon Loma Media to provide strategic communication services to support the launch of its innovative Diamond Origin service and help it remain at the industry's forefront.

Loma Media implemented a solution involving targeted messaging for retailers and consumers, video production, and event publicity. The vendor successfully positioned the Diamond Origin service as an important new dimension for purchasing, created a prominent video display for GIA's New York campus, and publicized its annual Career Fair to help recruit and educate industry professionals.

Gemological Institute of America