Case Study: Ellucian strengthens its brand and drives growth with Loma Media

Ellucian powers higher education for 20 million students with Loma Media

The customer, Ellucian, a leading provider of higher education software and services, faced the challenge of unveiling a major brand refresh. They needed to communicate their new positioning and underscore their message of unified power, passion, and performance in an emotionally resonant way. To achieve this, they engaged the vendor Loma Media for branding and video production services.

Loma Media developed a series of videos focused on Ellucian’s "The Power of Together" tagline, integrating organic nature, technology, and a people-focus to celebrate the learning lifecycle. The videos debuted at a major industry forum and were designed for use across multiple platforms. This solution from Loma Media successfully sparked a record growth period for Ellucian, which works with thousands of institutions and millions of students globally.

Ellucian