Case Study: EA Sports boosts reach and sales with Loma Media’s broadcast and digital campaign

EA Sports boosts FIFA to record sales with Loma Media

EA Sports, a leading video game developer, faced the challenge of connecting with new, young audiences and exploring fresh avenues of outreach in a crowded entertainment landscape. They tasked Loma Media with providing an engaging, live-action dynamic to drive an exciting digital sports experience.

Loma Media created and produced the "EA SPORTS Game Time" national TV series and a star-driven digital campaign. This solution provided an all-access pass into the world of sports, featuring how-to segments and social media content aimed at a young demographic. The work for the FIFA title helped achieve record sales for the world's best-selling sports video game, and the Game Time series was picked up by CBS for national broadcast, making it a critical and commercial success.

EA Sports