Case Study: DIRECTV triples subscriptions with Loma Media

DIRECTV triples subscriptions with Loma Media

DIRECTV, a satellite TV provider, faced the challenge of differentiating itself in a competitive market despite being only the fifth-largest provider. Their key differentiator was sports programming, and their goal was to leverage this to acquire new customers and sell more sports packages. To address this, they partnered with the vendor Loma Media.

Loma Media developed a comprehensive strategy to help DIRECTV own the sports experience. The solution included creating a branded "infotainment" broadcast series, cross-channel advertising campaigns, a dedicated sports website, and high-profile live event activations. As a result, Loma Media helped DIRECTV engage with over 50 partners and triple its subscription rate while successfully launching six new products and services.

DIRECTV