Case Study: DARPA advances AI mission success with Loma Media’s communications program

DARPA advances AI over 5 years with Loma Media

The Defense Advanced Research Projects Agency (DARPA) faced the challenge of ensuring the adoption of its Personalized Assistant that Learns (PAL) program, a groundbreaking artificial intelligence initiative designed to make military decision-making more efficient. They tasked vendor Loma Media with creating a communications program that would clearly and credibly portray the vision of this complex AI system to stakeholders.

Loma Media developed a comprehensive program that included a 'Vision Video' and an accompanying website to frame the project's goals and track its progress. The solution successfully led to the PAL system being fielded by the U.S. Army, where it immediately saved time and lives. Furthermore, the core technology was spun off commercially to become Apple's Siri. Loma Media's work was instrumental in communicating the mission vision from its inception through to its successful deployment and commercialization.

DARPA