Case Study: City of Austin improves school zone safety with Loma Media

City of Austin improves school-zone safety with Loma Media after 25,000 child injury warning

The City of Austin, TX, partnered with Loma Media on a campaign to improve safety in school zones. The challenge was to target three distinct groups—students, parents, and local drivers—with the goals of increasing children walking or biking to school and making drivers more aware. This bilingual, multicultural campaign was primarily focused on reaching underserved areas.

Loma Media implemented a multi-faceted approach using emotional messaging for parents and freedom-focused themes for students, supported by a strategic mix of media including drive-time radio and outdoor advertising. The campaign was highly successful, with a significant percentage of parents reporting their children walked or biked to school for the first time or more often. The City of Austin commended Loma Media for its outstanding work on this important effort.

City of Austin