Case Study: Callaway launches a breakthrough co-branded campaign with LOMA Media

Callaway debuts revolutionary golf campaign at the Paris Motor Show with Loma Media

The customer Callaway Golf, in partnership with Lamborghini, faced the challenge of rolling out a revolutionary product line made with Forged Composite technology. They needed to align two distinct brands and cultures while reinforcing the unique value of their collaboration. They called on vendor Loma Media for a campaign to drive this message.

Loma Media produced design-driven broadcast and online content that emphasized the emotional contours of the new product line. The campaign debuted at the Paris Motor Show, where it captured the imagination of its target audience. The immediate reaction was highly positive, successfully making golf relevant in the car world and capturing market share.

Callaway