Case Study: California Nations Indian Gaming Association builds statewide awareness and support with Loma Media

California Nations Indian Gaming Association exposed 9 in 10 voters to messaging with Loma Media

The California Nations Indian Gaming Association (CNIGA) faced the challenge of raising awareness among Californians about the positive statewide economic impact of Indian gaming. They needed to cut through the clutter to reach key audiences like voters and officials with a highly targeted campaign on a finite budget. They partnered with the vendor Loma Media for a branding, campaign, and website initiative.

Loma Media implemented a campaign called “Beyond the Casino,” which included a brand refresh and a digital-first strategy using 25 real-life video spots supported by radio, print, and social media. This solution reached an audience of 90 million impressions, exposing nine out of ten California voters to CNIGA's messaging. The campaign led to increased public support for Indian gaming and a growth in organizational membership, delivering significant and measurable results for the client.

California Nations Indian Gaming Association