Case Study: California HOPE for Children Trust Account Program raises awareness and youth enrollment with Loma Media

California HOPE for Children Trust Account Program reaches thousands with Loma Media

The California HOPE for Children Trust Account Program, an initiative designed to combat intergenerational poverty, faced the challenge of raising broad public awareness to encourage youth enrollment and advance partnerships. Loma Media was engaged to provide branding and campaign services to address this challenge.

Loma Media developed an integrated suite of print, video, and online tactics targeted at potential participants, parents, educators, and partners. The solution incorporated feedback from a Youth Panel of Experts and utilized a bright color palette to convey optimism. A series of videos featuring government officials and engaged youth were created to explain the program's effectiveness. Through this campaign, Loma Media successfully communicated that solid financial footing is the foundation for a brighter future.

California HOPE for Children Trust Account Program