Case Study: California Coastal Commission boosts license plate sales and coastal awareness with Loma Media

California Coastal Commission increases new website viewers by 230% with Loma Media

The California Coastal Commission faced a challenge when supply chain issues during the pandemic led to fewer new cars and less demand for its iconic 'Whale Tail' license plate, a key source of funding for coastal protection. With over 800 competing plate designs, Loma Media was tasked with raising awareness and increasing sales of the plate in an uncertain market.

Loma Media implemented a targeted digital-first campaign, using data to identify and motivate Californians most likely to purchase the plate. Their creative approach featured bold visuals and varied taglines to keep the campaign fresh. As a result, Loma Media increased new website viewers by 230% in the campaign's first three months and grew engagement across all platforms annually through constant optimization.

California Coastal Commission