Case Study: American Automobile Association drives brand growth with LOMA Media

American Automobile Association drives growth with Loma Media and 2-time Daytona 500 winner Michael Waltrip

The customer, American Automobile Association (AAA), the nation's largest automotive services organization, worked with vendor Loma Media to drive further growth. Their challenge was to execute a strategic brand reset and increase consumer awareness and product marketing through engaging campaigns.

Loma Media implemented a fun, sports-focused campaign for AAA Mid-Atlantic, featuring iconic athletes like NASCAR's Michael Waltrip. The solution included broadcast and video creative that highlighted the brand's promise of being a trusted partner along the road of life. While specific metrics are not provided, the case study states that Loma Media helped AAA achieve its goal of driving more growth through these successful campaigns.

American Automobile Association