Case Study: Zinnov achieves a scalable self-serve consulting platform with Lollypop

Zinnov transforms consulting expertise into a scalable self-serve platform with Lollypop

Zinnov, a global management and strategy consulting firm, faced challenges with their existing digital platform, which suffered from low adoption and a heavy reliance on direct consultant interaction. They partnered with the vendor Lollypop to design a new web product that would transform their consulting expertise into a scalable, self-serve experience for their clients, enabling faster decision-making.

Lollypop designed a clean, intuitive platform featuring an intelligent AI-powered search, bite-sized insights, strategic benchmarking tools, and community features. This solution streamlined content discoverability, provided personalized value based on user roles, and positioned Zinnov as a digital-first partner. The redesigned platform strengthened user trust and engagement, leading to improved lead conversion for the client.

Zinnov