Case Study: Royal Sundaram boosts insurance conversions with Lollypop's website redesign

Royal Sundaram boosts website reach for 5.2 million customers with Lollypop

Royal Sundaram, a pioneering general insurance company in India, faced the challenge of transforming its website into a more adaptive and engaging platform that could serve as a major revenue-generating tool. Their existing site was not fully equipped to meet dynamic IRDAI guidelines and user expectations, hindering online sales. They partnered with the vendor Lollypop to address this through a strategic UX and website design initiative.

Lollypop implemented a user-centered design solution, beginning with discovery workshops and a competitive analysis to restructure the site's information architecture. They created wireframes and a visual design that embodied Royal Sundaram's values of reliability and transparency, featuring a streamlined layout, dynamic elements like a sum insured slider, and contextual nudges for add-ons. This collaborative effort by Lollypop achieved a cleaner layout with a clear visual hierarchy, simplified the user journey to reduce drop-offs, and set the stage for increased conversions and a more effective direct-to-customer channel.

Royal Sundaram