Case Study: Mordor Intelligence boosts lead generation with Lollypop's website redesign

Mordor Intelligence boosts lead generation by 67% with Lollypop

Mordor Intelligence, a provider of precise data and actionable market insights, partnered with Lollypop to redesign its content-heavy website. The challenge was to enhance discoverability and usability for users seeking market research, while also improving lead generation for Mordor's custom research services. Key pain points included an overwhelming navigation structure and report pages that were difficult to digest quickly.

Lollypop addressed this by simplifying the website's navigation and information architecture, structuring content around user intent to make data discovery more intuitive. They also created clear entry points for custom research queries throughout the platform. This solution significantly improved the user experience and had a major measurable impact, resulting in a 67% increase in lead generation and a 22% rise in lead conversions for Mordor Intelligence.

Mordor Intelligence